We tell children not to judge a book by its cover, but it’s easy for most adults to evaluate a building by its facade. Commercial property owners know the value of curb appeal and how a visitor’s first impression starts even before they walk through the door. As we plan for the year ahead, how will you improve the exterior of your building? Let’s start with some exterior areas that can significantly impact first impressions.
Signage
Effective signage is crucial for any business looking to make a lasting impression; it represents your brand and significantly attracts customers. Opt for signage that is not only informative but also aesthetically pleasing. Consider using materials that complement your building’s architecture and ensure the signage is well-lit for visibility, especially during the evening. Illuminated signage enhances visibility and adds a touch of sophistication to your establishment.
Landscaping
We cannot overstate the importance of a well-maintained landscape regarding curb appeal. A lush and inviting exterior creates a positive and welcoming atmosphere for clients and customers. Choose plants and greenery that thrive in your climate, and invest in professional landscaping services to ensure your outdoor space remains vibrant and well-kept. Regular maintenance (trimming bushes, mowing the lawn, etc.) contributes to an aesthetically pleasing environment that reflects positively on your business.
Fresh Coat of Exterior Paint
A fresh coat of paint is one of the most transformative improvements you can make to your building’s exterior. Over time, weather conditions and exposure can cause the exterior paint to fade and deteriorate. Select colors that align with your brand and surroundings while complementing the overall aesthetic of your business. Proper preparation and repair of surface imperfections are essential for a successful paint job. A well-maintained exterior improves curb appeal and protects your building from the elements.
Organized Parking Lots
An organized parking lot contributes significantly to the overall customer experience. Efficient parking layouts make it easier for customers to find parking and enhance the safety and flow of traffic. Marked parking spaces, designated areas for different types of vehicles, and proper signage all contribute to a well-organized parking lot. Regular maintenance, including repainting lines and addressing potholes or cracks, ensures customers a clean and safe parking environment.
Light Fixtures
Strategic lighting is a critical element in creating a safe and inviting exterior. Adequate lighting enhances security and visibility, making customers feel more comfortable, especially during evening hours. Choose energy-efficient light fixtures to illuminate your building and add to its aesthetic appeal. Consider accent lighting for architectural features or landscaping to create a visually stunning nighttime display. Well-lit exteriors improve safety and contribute to a positive and memorable customer experience.
Entryways
Your entryway is the focal point of your building’s exterior and sets the tone for the customer experience. Investing in a well-designed and maintained entryway creates a positive first impression. Upgrading doors, windows, and other entry features enhances aesthetics and improves energy efficiency. Incorporate branding elements, such as a well-designed logo or signage, to create a cohesive and memorable look. Additionally, regular maintenance (cleaning windows and replacing worn-out elements) ensures your entryway remains inviting and visually appealing.
Work With SmithPro Commercial Painting
Incorporating these six key improvements into the exterior of your building can have a profound impact on both your business and curb appeal. A well-maintained and visually appealing exterior attracts customers and creates a positive and memorable experience. As you consider ways to enhance your building’s exterior, remember that your investment today can yield long-term benefits for your business.
Our SmithPro Painting team is here to help with design ideas and bring our expertise to your project. We have been serving commercial property owners in Greater St. Louis for decades – we can paint office buildings, schools, churches, retail stores, restaurants, you name it! Our competitive pricing and high-quality craftsmanship set us apart and sustain our commitment to excellence. Contact us today!
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